Why tradies miss calls, and what it costs
Most trade businesses are small. ABS counts at 30 June 2025 show 89.2% of plumbing businesses and 88.6% of electrical businesses have fewer than 5 staff. So when the owner is on the tools, there’s usually nobody else to answer.
Slow answers cost work. In OpenAI-commissioned research reported in September 2026, 45% of Australian construction businesses surveyed said they had lost potential work because of slow response times.
Ringing back that night is a long shot. Hiya’s State of the Call 2026, a survey of more than 12,000 consumers in six countries, found 86% of calls from unknown numbers go unanswered. The fix is to answer the first time.
What Anna does with each kind of call
| The call | What Anna does |
|---|---|
| A new job while you’re mid-job | Answers, works out what the job is, takes the name, address and details you need, and books or routes the next step where you’ve set that up. |
| An urgent call (burst pipe, no power, a gas smell) | Takes the details and texts you straight away. You decide whether to head out. |
| “How much will it cost?” | Takes the details so you can price it. Anna never quotes or gives prices. On Growth, SAM writes the quote as you talk and Emily follows it up. |
| After hours, weekends and public holidays | Exactly the same, 24/7. No penalty rates and no after-hours surcharge. |
| A text instead of a call | Anna answers texts as well as calls. |
| An existing customer: “When are you coming?” | Anna takes the message and passes it on. On Scale, Zoe answers from your job information and passes on changes. |
AI receptionist vs receptionist, answering service and VA
| Option | Typical cost | Hours covered | What happens to the call |
|---|---|---|---|
| Employed receptionist (Clerks Award Level 2) | About $66,500 a year, about $5,545 a month (estimate) | 38 of 168 hours a week, less leave | Anything you train them to do |
| Answering service, messages | From $25 a month, plus $2.60 to $4.10 a call | Usually 24/7 | A message or a transfer. You ring back |
| Answering service, booking jobs | $2.50 to $2.99 a minute | Usually 24/7 | Booked into your diary while on the call |
| Offshore virtual assistant, full time | About A$865 to A$1,876 a month | Set shifts, plus their own leave | Phones and admin, trained by you |
| Australian virtual assistant | About $31 to $36 an hour | The hours you book | Phones and admin, trained by you |
| AI receptionist apps | About A$49 to A$399 a month | 24/7 | Answered and booked. Few follow up |
| LeadAI Starter | $750 a quarter or $2,400 a year + GST (about $200 a month paid yearly) | 24/7, including public holidays | Anna answers, takes details, books or routes, texts you when urgent |
| LeadAI Growth | $950 a quarter or $3,040 a year + GST (about $253 a month paid yearly) | 24/7, including public holidays | All of Starter, plus enquiry and quote follow-up, invoices, reviews and SAM |
After hours is where a person gets expensive
From 1 July 2026, a Level 2 receptionist on the Clerks Award earns at least $1,119.10 a week ($29.45 an hour). That buys 38 ordinary hours, which is about 23% of the week.
Cover outside that costs more. Under the award, full-time staff are paid 125% on Saturday mornings, 200% on Sundays and 250% on public holidays, and overtime starts at 150%. Those early, late and weekend hours are often when a tradie can’t get to the phone either.
Anna answers nights, weekends and public holidays at the same plan price. Starter includes 250 inbound conversations a month. Growth and up include unlimited inbound calls (fair use). Past the included amount, inbound calls are $0.35 a minute, billed per second.
Answering is only half the job
An AI receptionist that only answers still leaves you the follow-up: ringing the enquiry back, chasing the quote, chasing the invoice. That’s where most of the work is lost and most of the evenings go.
On Growth, Anna works with four more AI staff. Emily follows up new enquiries within minutes and books the site visit, then follows up the quotes you send. SAM writes quotes and invoices while you talk. Carol chases deposits and overdue invoices. Jenny rings after the job to check the customer is happy. It’s $950 a quarter or $3,040 a year + GST for all five.
Where your AI staff stop, and you stay in charge
- Anna doesn’t give technical advice or scope jobs. Those stay with you.
- Anna doesn’t create prices, give quotes or negotiate. A caller who wants a price gets their details taken for you.
- Anna doesn’t make commitments outside the rules you’ve approved.
- Urgent calls, like a burst pipe or no power, are texted to you straight away. Safety calls stay with you.
- Disputes, complaints and anything unusual come back to you.