What works today, and what’s rolling out
We’d rather be exact than oversell it. Booking calls, following up enquiries and booking into your calendar work today. Confirmation and reminder texts are part of the follow-up work today. A dedicated appointment confirmations staff member, Rachel, is rolling out.
| Job | Who | Plan | Status |
|---|---|---|---|
| Answer the call or text and take the job details | Anna | Every plan | Today |
| Book or route the next step, where you’ve set that up | Anna | Every plan | Today |
| Follow up new enquiries within minutes and book the job or site visit | Emily | Growth and up | Today |
| Confirmation and reminder texts | Part of the follow-up work | Growth and up | Today |
| “Can I change the time?” from existing customers | Zoe, Office Receptionist | Scale and up | Today |
| Dedicated confirmations, reschedules and winning back cancelled bookings | Rachel | Growth and up | Rolling out |
What a no-show costs you
There’s no reliable published figure for no-shows in Australian trades, so use your own numbers. Count the wasted trips: the customer who forgot, the locked gate, the dog in the yard, the “I thought it was tomorrow”.
| Step | Your number | Example |
|---|---|---|
| Wasted trips a month (check your diary) | 3 | |
| Travel and time lost on each, in dollars | $80 | |
| Value of the slot you could have filled | $300 | |
| Cost each month | 3 × ($80 + $300) = $1,140 |
Reminders do make a difference in other industries. When NSW Health hospitals on the Central Coast sent behaviourally informed text reminders to outpatients in 2019, missed appointments fell by 33.7% (NSW Behavioural Insights Unit). That’s hospital appointments, not trade jobs, but the habit is the same: people forget, and a clear reminder helps.
Booking it yourself, a service, an app or AI staff
| Option | Typical cost | What you get |
|---|---|---|
| Ring and text everyone yourself | Your time, often after hours | Bookings and reminders when you get to them |
| Answering service with booking | $2.50 to $2.99 a minute | A person books the job while on the call. Reminders and follow-up usually aren’t included |
| Employed receptionist | About $66,500 a year at the award minimum (estimate) | Bookings and reminders in office hours, 38 of the week’s 168 hours |
| AI receptionist app | Mostly A$49 to A$399 a month | Answers and books 24/7. Few follow anything up |
| LeadAI Growth (5 AI staff) | $950 a quarter or $3,040 a year + GST, about $253 a month paid yearly | Calls answered, enquiries followed up and booked, reminder texts, plus quotes, invoices and reviews |
What a good booking reminder says
Keep it short and make it easy to reply. A reminder that only gives facts about the booking is treated differently from a marketing text under the Spam Act. Add a special offer to it and it becomes a commercial message, which needs consent, your business name and an opt-out.
- Confirmation, when it’s booked: “Hi Sarah, it’s Coastal Plumbing. You’re booked for Tuesday 14th between 8 and 10am for the hot water system. Reply here if anything changes.”
- Reminder, the day before: “Hi Sarah, Coastal Plumbing here. Just a reminder Dave’s coming tomorrow between 8 and 10am. Can you leave the side gate unlocked?”
- Always say who it’s from, the day, the time window and what the job is.
- Ask for anything that stops you getting in: gate codes, pets, parking.
Booking site visits for quotes
For bigger jobs, the booking that matters is the quote visit. Emily follows up the enquiry, asks the qualifying questions you’d ask, and books the site visit into your calendar. Once you’ve sent the quote, she follows that up too.
You tell us which suburbs you cover, how much time a site visit takes and which days you do them, and Emily books inside those rules.
Where your AI staff stop, and you stay in charge
- How your diary is run: which jobs you take, how long they get and when you work.
- Urgent and emergency calls are texted to you straight away, not left in a queue.
- Pricing and quotes: Anna doesn’t give prices or quotes on a booking call. Those come from you.
- Technical advice and scoping: your AI staff take the details, and you make the technical call.
- Commitments outside your approved rules, such as squeezing in a job you haven’t okayed.
- Complaints and anything unusual come back to you.